(Case Study Below)
'International E-Billing Market Swings to More
'PUSH' than 'PULL' - a word from our Global
CEO, Michael Wright
A revolution is stirring in the electronic bill presentment
and payment (EBPP) industry with a concerted shift towards
a model that "pushes" the bill to the customer. Requirements
for greater user adoption are driving the move from "Pull" to "Push" in
the form of an encrypted email. The email bill has functionality
for easy payment but also includes an element of "pull" methodology
in the form of a link back to a website allowing customers
to analyze the invoice and view historical accounts.
"There is a huge groundswell of acceptance and rising
demand for EBPP technology, purely because e-billing
is such an obviously beneficial concept," says Michael
Wright, CEO of international electronic messaging specialist
Striata.
"Our international experience through our offices and
operations in the US, Australia, Africa and the UK and
with partners elsewhere, is that the pull methodology
has reached its ceiling, primarily because it is human
nature to not want to do something that one did not have
to do before. Now we are seeing rising acceptance of
push methodology which sends an e-mail invoice directly
to the debtor. By combining this with optional pull functionality
in a hybrid model, market needs are being met."
The push method includes functionality that allows the
debtor to process the invoice in his own e-mail environment
as opposed to pull methodology which requires him to
go to the creditor's website in order to pay. The push
method does not require the debtor to do anything more
than a normal paper invoice would, but is faster and
easier.
The push method involves an encrypted email that delivers
the invoice to the debtor with built-in functionality
within the email that offers the opportunity to pay the
debt electronically directly to the creditor. It is a
very simple process that takes just one or two mouse
clicks instead of the much more complicated sequence
of events at the debtor's website required by the pull
method, usually as many as nine clicks.
For those of you that would like a ‘right-brain’ explanation
of push versus pull, go
here…
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